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About Us
What and why?
What Nostiqa is, and we built it
Nostiqa is a patented influence analysis system that reads real audience comments to map trust, fit and long-term buying power for public figures.
We turn messy social chatter into clear diagnostics, so brands, studios and talent teams can choose safer partnerships and prove their impact.
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Influence travels faster than traditional research. Big decisions on endorsements, casting and creator partnerships are still made on instinct, follower counts or short-term performance dashboards.
Nostiqa was built to be an independent layer between brands and talent – one that understands audiences as people, not just as metrics, and makes high-stakes choices less of a gamble.
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Current status: private alpha with a limited number of brands, studios and public figures.
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Our
Story
Nostiqa is founded by Gayatri Sapru, cultural strategist and founder of Folk Frequency, whose work on culture and audiences, has been used by brands like Coca-Cola, McDonald’s, L’Oréal, Google, and Swiggy. She's an internationally renowned researcher (University of Oxford), keynote speaker and thought leader across publications like Forbes, India Today, Economic Times etc.
She holds a patent on analysing influence in digital spaces (granted in India in 2023) and has presented this work at platforms including Web Summit Lisbon and Qatar (upcoming).
We operate as Nostiqa Ltd in the UK and in India via Folk Frequency.
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Disclaimer : Nostiqa is a qualitative analysis layer derived from public sentiment in full compliance of GDPR standards. Our reports are interpretations not to be taken as legal advice or evidence of the career potential or personal qualities of any individual or organisation.