Brands & agencies
60% of marketers working with creators say measuring ROI is their top challenge
We help brands de-risk creator choices, reveal who truly moves audiences, and cut campaign waste, turning virality into measurable impact.
Emotion first philosophy
Our patented scoring system consists of 7 human dimensions like Authenticity, Skill, Relatability and more. We weigh scores for emotional engagement rather than vanity metrics.
Language as fluid and alive
Our language model has been fine tuned over 3 years to understand context, slang, and internet speak in English, Hindi, and Hinglish. It detects not only tone and references but also larger themes and influences borrowed from across social media.
Paid followers, spam and bot
Our baseline data is clean and free of paid bots, and spam that could affect outcome. We use multiple levels of filtration to include only human generated - non-spam content for our analysis. This ensures that we can look at small and large creators on a level playing field.
Coming soon...
Cast builder
Imagine being able to put together the next big girl band, or franchise simply by selecting which qualities would best pull in the target audience? Our cast building calculator can find, and fill gaps in an assembled 'group' by dimension.
Think 1 relatable + 1 authentic + 1 informed+ 1 uniquely talented....
Cultural twin
Who would be Indonesia's Zendaya, or Nigerian Kendall Jenner? We can find cultural twins not by matching likes and follows but by how closely audiences score creators on human dimensions.
24/7 Audit
If you're considering a brand ambassador or candidate of any kind, its worth setting up a 24/7 audit to check for any spikes or dips in their scoring during sensitive periods (run up to important launch/voting day)